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The Standard Hair Oil is clean, silicone-free and contains five clinically-proven performance-boosting active ingredients.\u003c\/p\u003e\n\u003cp\u003e* Ceramide NG repairs up to 82%\u003cbr\u003e** Citropol reduces frizz up to 58%\u003cbr\u003e*** Castor Oil Esters increase shine up to 428%\u003c\/p\u003e","brand":"Better Roots","offers":[{"title":"Default Title","offer_id":43084443058199,"sku":"TSHO","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9293\/1351\/files\/1.7ozTheStandardHairOil.jpg?v=1757373155"},{"product_id":"ultrashine-ultra-hydrating-shampoo","title":"UltraShine Ultra Hydrating Shampoo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur best-selling shampoo! This clean, sulfate-free, color-safe shampoo is weightless and gently cleanses with your hair with non-stripping ingredients. 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Rinse out for a smooth, silky sheen you need to see to believe. \u003cspan style=\"font-weight: 400;\"\u003eClean, silicone-free and color-safe.\u003c\/span\u003e\u003c\/p\u003e","brand":"Better Roots","offers":[{"title":"8.5 oz","offer_id":43087145730071,"sku":"USC250","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Liter","offer_id":43087145762839,"sku":"USC1L","price":98.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9293\/1351\/files\/8.5ozUltraShineConditioner2024.jpg?v=1757373718"},{"product_id":"ultrashine-ultra-hydrating-shampoo-conditioner-duo","title":"UltraShine Ultra Hydrating Shampoo \u0026 Conditioner Duo","description":"\u003cp\u003eOur bestselling duo, the shampoo gently cleanses without stripping while the conditioner hydrates and detangles without weighing hair down. Both infuse hair with nourishing actives and amino acids to transform dull, drab tresses \u003cspan style=\"font-weight: 400;\"\u003einto hair that’s free of frizz and full of shine. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSet Includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUltraShine Shampoo 8.5 oz \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUltraShine Conditioner 8.5 oz\u003c\/span\u003e\u003c\/p\u003e","brand":"Better Roots","offers":[{"title":"Default Title","offer_id":43087230959639,"sku":"USDUO","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9293\/1351\/files\/UltraShine8.5ozDuo.jpg?v=1757374052"},{"product_id":"ultrashine-ultra-hydrating-shampoo-conditioner-liter-duo","title":"UltraShine Ultra Hydrating Shampoo \u0026 Conditioner Liter Duo","description":"\u003cp\u003e\u003cem\u003e\u003c\/em\u003eOur bestselling duo, the shampoo gently cleanses without stripping, while the conditioner hydrates and detangles without weighing hair down. Both infuse hair with nourishing actives and amino acids to transform dull, drab tresses \u003cspan style=\"font-weight: 400;\"\u003einto hair that’s free of frizz and full of shine. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSave more, waste less, and ease your fears of running out by purchasing the UltraShine Shampoo \u0026amp; Conditioner Liters as a Duo. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSet Includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUltraShine Shampoo Liter $88\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUltraShine Conditioner Liter $98\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003ci\u003eA $186 value for only $149.00 \u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Better Roots","offers":[{"title":"Default Title","offer_id":43087503884311,"sku":"USLDUO","price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9293\/1351\/files\/UltraShineLiterDuo.jpg?v=1757374089"},{"product_id":"new-smartcurl-boost-define-shampoo-and-conditioner-duo","title":"SmartCurl Boost \u0026 Define Shampoo and Conditioner Duo","description":"\u003cp\u003e\u003cspan\u003eA clean, high-performance shampoo and conditioner duo that delivers weightless moisture, boosts definition by up to 45%, and reduces frizz by up to 73%. Powered by clinically backed ingredients like Rice Water, Ceramides, and Castor Oil Esters, it strengthens strands by up to 3x, increases shine by up to 184%, and enhances elasticity for healthier, bouncier waves, curls, coils, and kinks – without buildup or heaviness.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSet Includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSmartCurl Boost And Define Shampoo 8.5 oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSmartCurl Boost And Define Conditioner 8.5 oz\u003c\/span\u003e\u003c\/p\u003e","brand":"Better Roots","offers":[{"title":"Default Title","offer_id":43087618048023,"sku":"SBDUO","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9293\/1351\/files\/SmartCurlBoost_DefineDuo.png?v=1757374275"},{"product_id":"new-smartcurl-boost-define-shampoo-and-conditioner-liter-duo","title":"SmartCurl Boost \u0026 Define Shampoo and Conditioner Liter Duo","description":"\u003cdiv class=\"product-page--block\" data-product-block=\"\" data-block-type=\"description\" data-fit-together=\"false\"\u003e\n\u003cdiv class=\"product-page--description\" data-item=\"rte-content\"\u003e\n\u003cp\u003e\u003cspan\u003eA clean, high-performance shampoo and conditioner duo that delivers weightless moisture, boosts definition by up to 45%, and reduces frizz by up to 73%. Powered by clinically backed ingredients like Rice Water, Ceramides, and Castor Oil Esters, it strengthens strands by up to 3x, increases shine by up to 184%, and enhances elasticity for healthier, bouncier waves, curls, coils, and kinks – without buildup or heaviness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSet Includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSmartCurl Boost And Define Shampoo Liter $88\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSmartCurl Boost And Define Conditioner $98\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003ci\u003eA $186 value for only $149. \u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Better Roots","offers":[{"title":"Default Title","offer_id":43088094199831,"sku":"SBLDUO","price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9293\/1351\/files\/SmartCurlBoost_DefineLiterDuo.png?v=1757374985"},{"product_id":"smartcolor-shampoo-conditioner-liter-duo","title":"SmartColor Shampoo \u0026 Conditioner Liter Duo","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eA color-preserving, anti-fade shampoo and conditioner duo that strengthens hair from within while protecting vibrancy between salon visits. 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This weightless foam gives you flexible, long-lasting hold without crunch or stiffness, so your hair stays bouncy, airy, and effortlessly full all day. It also prevents frizz, defends against humidity, and protects against heat up to 450°F.\u003c\/p\u003e","brand":"Better Roots","offers":[{"title":"Default Title","offer_id":43481814171671,"sku":"VF100","price":21.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9293\/1351\/files\/3.4ozInstaVolumeFoamgreywshadowcopy.jpg?v=1759346902"},{"product_id":"smartcurl-boost-define-foam","title":"SmartCurl Boost \u0026 Define Foam","description":"\u003cp\u003eThis clean styling foam dials in lasting definition for waves and curls—no crunch, no buildup. Powered by breakthrough Wavemax® technology, a clinically proven chia and flaxseed complex, it enhances natural shape with soft, bouncy hold that lasts. The result? 45% more curl definition after 6 hours and 42% after 24—even in high humidity. 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Clinically backed WaveMax™ boosts definition up to 45% and defends against frizz and humidity up to 73% – for soft, smooth, and beautifully defined texture that lasts.\u003c\/p\u003e","brand":"Better Roots","offers":[{"title":"8.5 oz","offer_id":43481825869847,"sku":"SBS250","price":26.0,"currency_code":"USD","in_stock":true},{"title":"Liter","offer_id":43481825902615,"sku":"SBS1L","price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9293\/1351\/files\/8.5_oz_SmartCurl_Boost_Shampoo_8.5_oz_grey.jpg?v=1766432019"},{"product_id":"smartcurl-boost-define-conditioner","title":"SmartCurl Boost \u0026 Define Conditioner","description":"\u003cp\u003eWaves and curls, meet your new bounce-back treatment. This rich, silicone-free conditioner is formulated to deliver deep moisture, long-lasting definition, and high-impact shine. 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The result: vibrant color that stays true between salon visits.\u003c\/p\u003e","brand":"Better Roots","offers":[{"title":"8.5 oz","offer_id":43495757250583,"sku":"CPC250","price":28.0,"currency_code":"USD","in_stock":false},{"title":"Liter","offer_id":43495757283351,"sku":"CPC1L","price":98.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9293\/1351\/files\/8.5ozSmarColorConditioner2024.jpg?v=1759769980"},{"product_id":"smartvolume-lift-hydrate-shampoo","title":"NEW! SmartVolume Lift \u0026 Hydrate Shampoo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis clean, high-performance shampoo delivers the rare balance of hydration and visibly fuller hair. Powered by clinically backed ingredients, it boosts volume at the root while cleansing gently – hydrating without heaviness or dryness. The formula helps strengthen hair to reduce breakage over time. 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