{"title":"Best Sellers","description":"","products":[{"product_id":"better-roots-rootboost-serum","title":"RootBoost Serum","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis clean, fast-absorbing, groundbreaking scalp serum supports healthy hair growth and helps slow down graying. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTwelve clinically proven active ingredients work synergistically to nourish and stimulate hair follicles and surrounding scalp skin cells in support of protein and melanin synthesis. It leaves hair looking fuller and thicker, and the scalp feeling hydrated and soothed. The serum also helps maintain the scalp's microbiome, reduces inflammation, and repairs cellular damage from UV exposure and other environmental factors. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWeightless, oil-free and non-greasy, the serum absorbs instantly into the scalp, making it an ideal choice for those with fine hair too. \u003c\/span\u003e\u003c\/p\u003e","brand":"EVOLVh","offers":[{"title":"Default Title","offer_id":41916027207703,"sku":"BRS30","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9293\/1351\/files\/evolvh-pre-order-save-better-roots-rootboost-serum-31767690412134.jpg?v=1736446469"},{"product_id":"better-roots-volumizing-foam","title":"Growth Support Styling Foam","description":"\u003cp class=\"MsoNormal\"\u003eThis clean high-performance styling foam actively promotes healthy hair growth while delaying and reducing grays. It delivers weightless volume with natural movement, definition for waves and curls, eliminates frizz and flyaways, and protects against heat and UV damage.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFour clinically-proven ingredients improve hair density, minimize shedding, and support hair \u003cspan style=\"font-size: small;\"\u003erepigmentation\u003c\/span\u003e. Within 3 to 6 months, hair will appear naturally fuller and thicker.\u003c\/p\u003e\n\u003cp\u003eOur clinically-proven ingredients speak volumes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eBoosts density by up to 46% after 4 months\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eAccelerates hair formation by up to 50%\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eImproves hair follicle anchorage by up to 400%\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eReduces scalp micro-inflammation by up to 48%\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eReduces oxidative stress by up to 30% (preserves hair pigmentation)\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eIncreases melanogenesis by up to 66% (slows and reverses graying)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003eGrowth Support Pro Tip:\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePair with our Better Roots RootBoost Serum for amplified support in maximizing your hair's fullness, longevity, and vitality.\u003c\/p\u003e\n\u003c!----\u003e","brand":"EVOLVh","offers":[{"title":"Default Title","offer_id":41916031270935,"sku":"BRF100","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9293\/1351\/files\/evolvh-new-better-roots-growth-support-styling-foam-31670785572966.jpg?v=1736446593"},{"product_id":"ultrashine-ultra-hydrating-shampoo-conditioner-liter-duo","title":"UltraShine Ultra Hydrating Shampoo \u0026 Conditioner Liter Duo","description":"\u003cp\u003e\u003cem\u003e\u003c\/em\u003eOur bestselling duo, the shampoo gently cleanses without stripping, while the conditioner hydrates and detangles without weighing hair down. Both infuse hair with nourishing actives and amino acids to transform dull, drab tresses \u003cspan style=\"font-weight: 400;\"\u003einto hair that’s free of frizz and full of shine. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSave more, waste less, and ease your fears of running out by purchasing the UltraShine Shampoo \u0026amp; Conditioner Liters as a Duo. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSet Includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUltraShine Shampoo Liter $88\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUltraShine Conditioner Liter $98\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003ci\u003eA $186 value for only $149.00 \u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Better Roots","offers":[{"title":"Default Title","offer_id":43087503884311,"sku":"USLDUO","price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9293\/1351\/files\/UltraShineLiterDuo.jpg?v=1757374089"},{"product_id":"ultrarepair-bond-repairing-masque","title":"NEW! UltraRepair Bond Repairing Masque","description":"\u003cp data-pm-slice=\"1 3 []\"\u003e\u003cstrong\u003e4 Layers of Repair\u003cbr\u003eTargeted care for every layer of hair damage, in one treatment.\u003cbr\u003e\u003c\/strong\u003eBonds • Keratin • Fiber • Barrier\u003c\/p\u003e\n\u003cp\u003eWhen hair has been pushed too far from color, bleach, heat, or stress, UltraRepair brings it back. This clean, silicone-free intensive masque repairs damage from the inside out using a multi-layer approach, restoring hair to a healthier state.\u003c\/p\u003e\n\u003cp\u003eUltraRepair features a synergistic blend of clinically backed actives, each targeting a different layer of hair damage. Working together, they rebuild bonds, reinforce keratin structure, strengthen the hair fiber, smooth the cuticle, and deliver weightless conditioning. Hair is left stronger, more resilient, and visibly healthier after just one use.\u003c\/p\u003e\n\u003cp\u003e🧬 \u003cstrong\u003eBonds \u003c\/strong\u003e– Repairs inner connections\u003cbr\u003e🧱 \u003cstrong\u003eKeratin\u003c\/strong\u003e – Reinforces protein structure\u003cbr\u003e🧵 \u003cstrong\u003eFiber\u003c\/strong\u003e – Improves elasticity \u0026amp; strength\u003cbr\u003e🛡️ \u003cstrong\u003eBarrier\u003c\/strong\u003e – Seals in moisture \u0026amp; protects\u003c\/p\u003e","brand":"Better Roots","offers":[{"title":"Default Title","offer_id":44217946046487,"sku":"UR250B","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/9293\/1351\/files\/8.5UltraRepairBondRepairingMasquegreywshadow.jpg?v=1769108890"}],"url":"https:\/\/getbetterroots.com\/collections\/the-essentials.oembed","provider":"Better Roots","version":"1.0","type":"link"}